When thinking about the future of music, there are two aspects being considered.
E-music, which can be downloaded for free on the internet, is still existed but more accepted. Nowadays, e-music free of charge is controversial, because it is considered illegal and lowering down the benefit of the record company. ITunes is well-known for its successful legal business model. Consumers buy songs in Itunes store, which charge them 0.9$ per song, much cheaper than buying a CD. Some of my friends used to be a loyal customers of Itunes, but they download music free of charge in some other website and converse the formats to load them on their Apple. And some of them just listen to the songs sang by themselves, which is also edit by themselves. Therefore, I think there might be no charge for the e-music on the internet in the future. More and more amateur singers share their records on the internet. People have more choice of different kind of music. Further more, there might be some new technology come out. With those technologies, we can have one song sang by different people. It is like when we listen to “you raise me up”, we could choose it in the voice of westlife, backstreet boys or Britney Spears. The music on one’s own player becomes more personality.
E-music is free of charge, so the companies get their benefit by concert of the famous singers and their songs used for advertisements and films. I pay no money on any CDs, but I would like to pay for the live show. That is because on the live show, the audience can be involved in the music more, different from the experience as listening to the music player. Music is more like the films. As we know, we can download most of the film on the internet, but there still so many people go the the cinema to watch the movie.
When I think about the music development, I wish there could be an education come out, the music education model, which is because we may easily remember lyrics of a song but never the context in a book. I remember when I was young, I learnt a long poem by heart very fast just because there was a song whose lyrics was the poem. Some of the parents are trying to transfer some basic knowledge, which should be remembered by the children, into Rap to help the children to learn fast. With the help of this method, the children can learn them by heart in a shorter time but also they may have an interest in them.
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First, I agree with the opinions of Gao Jie about the e-music. Although all of record companies want to use legal ways to prohibit the use of music sharing through the Internet in order to reduce the piracy. But with the development of network technology and the appearance of new file sharing software, the prohibition is not reasonable for new technology, and the fact that more and more audience download e-music shows the difficulty of the execution of prohibition. Therefore, the existence of e-music is going on and record companies should face this problem and solve it.
Secondly, the music education model sounds very interesting. According to my own experience, I think this is a good idea to develop music industry, not only record business. In Chinese history, there were lots of different formats of poems which were created with the accompaniment of music and could be sung by people to remember and spread them. So we can use this way to build the music education model to educate the children and create new market space in the music industry. I think it is an interesting and effective way for children to learn new things and remember things quickly, but it needs musicians and educational experts to spend a long time in experimenting and compiling proper systematic teaching material.
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